Strategy for Recruiting
Do you avoid talking to professionals about your Network Marketing business?
It always amazes me that new distributors will do everything they can to avoid talking to professionals about their network marketing business because they feel as though the industry will be beneath these people.
If you’re getting caught up in that trap then stop now, because you’re missing out on a huge opportunity to recruit some of the greatest people that will ever fill your downline organization.
First of all… if you’re embarrassed to be in network marketing then you should quit now.
Seriously – because the main activity in this business…is talking to people about this business.
Let me tell you why professionals are the ideal candidates …
A) Well…They’re professionals. They usually have a discipline and knowledge of business principals that will actually make them appreciate the network marketing business model even more so. Especially if they’re working 60 to 70 hours in their businesses like most professionals do – such as doctors, lawyers, accountants, CEO’s etc.
These are people who have been working their entire lives for someone else, and though they may have made some good money…they’re looking for some time to enjoy that freedom – while maintaining the opportunity to keep on earning a significant income that they’re used to.
B) They have money to invest into the business, as well as a budget to apply to marketing their business. Most understand as well that their business depends on marketing, and so they don’t balk at the price of placing ads, or paying for website traffic etc.
They’re also very used to budgeting a portion of money for advertising.
C) They have a built in credibility factor. People look up to professionals and have more respect for them…that’s just how it is. They also consider these people more influential…and therefore by focusing on recruiting professionals, your downline will grow even that much faster.
D) They have relationships with other professionals…need I say more?
If you’re stressing about talking to professionals then you’re very likely leaving a whole lifetime of riches on the table. A great many of the people in my downline are professionals in one way or another, some more successful than others. The fact is, most of them were seeking me out. Not even so much because of me (although it was a huge factor since I strategically marketed my business that way, but because of the opportunity I had to offer them…the opportunity for more time and freedom to spend with their families.
This is just the beginning on a series I’ll be doing on the topic of recruiting professionals. In the next article in the series, I’ll go on to profile some types of professionals to recruit, why I like them, how to find them, and how to market to them in ways most of your competition is avoiding…so be ready!
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To your success!
{ 1 comment… read it below or add one }
Good work, David! Now I want to hear more about the professionals I should recruit. Two I have in mind are my Naturopathic Medicine Doctor and my hairdresser.