Network Marketing – Can You Still Build Your Business Social Network Marketing?

July 7, 2011

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Social Network MarketingIn network marketing, much too often people are looking for that new magic bullet that will build them a huge downline.

They jump from opportunity to opportunity… or from one marketing method to another, over and over again. Now adding marketing methods isn’t a bad thing. What is a bad thing is expecting that one method is going to be the be-all-end-all of marketing methods.

That’s what’s seemed to happen quite a bit in the social network marketing fad here lately. People have tried to latch on to using social media for marketing their business opportunities and products, but have tried to use these methods as a one-off method. And when that doesn’t work they whine and complain that social media doesn’t work or that it’s dead.

The truth of the matter is that you can’t expect any one method to work by itself in a vacuum. Marketing is not about using one method. Marketing is about setting up systems with different methods working in conjunction with each other.

So then the question in the title of this post can be answered as so…

Yes, You Can Build a Network Marketing Business Using Social Network Marketing If…

…now for the “IF”! If you will add it to a sales funnel. That’s all. Easy right? Well then you’ve got the question of “How do I add it to my funnel?”

Well it’s something that needs to be integrated. Where you integrate it is up to you. But here’s a good starting point.

Ok let’s say you’re using social networking to get the attention of prospects. You’re using Facebook and Twitter. Well that’s front end funnel activity. What I mean is that it’s actually the point of first interaction. It’s basically your first interaction with prospects.

So then your next step is to get those people NOT to your opportunity sign-up page, or to the page where they can purchase your products, but to a squeeze page where they can leave their personal info for you to contact them…at the VERY least that means an email address.

So here’s how it basically looks…

Social Media –> Squeeze Page (or Blog with email capture form) –> Auto-Responder Messages –> …and Now Your Sign Up Pages!

Why? Why would you do it this way? Why wouldn’t you just skip all of those middle steps and get them right to your “money page?”

Well the fact is that you could do it that way, but then your chances of being able to contact these people again, your chances to follow up with these people from where you left off…are ultimately gone. Sure you can maybe try to socialize with them through social media, but what do you think the chances are that they’re going to visit a page that they already expressed no interest in? Very little!

But when you get them in your sales funnel, you’re not only giving yourself the chance to contact them again…over and over in fact…but you’re also giving yourself the chance to pre-sell these people on your opportunity or on your products before you send them over to a page where you’re expecting them to join or order.

You also get the chance to sell them on YOU!! You get the chance to formulate a relationship with them, which creates a bond that increases the chances of them joining your opportunity.

If you’re doing social network marketing, using social media without using the rest of your sales funnel, then you’re doing yourself a huge disservice. Do social network marketing right!

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