Are you scratching your head, trying to figure out why your network marketing business isn’t growing?
When it comes to
there’s one thing that MUST take precedence of all other things. There’s only one thing that counts and that’s how many leads or prospective customers you get coming to your business. How do you do that? How do you ensure that you’re getting new fresh leads? There’s only one way and that’s through marketing and promotion.
Of course there are a lot of facets to consider when it comes to email marketing. There is…
• The message
• The sales funnel
• Online marketing
• Offline marketing
• Email marketing
• Product marketing
• Etc. Etc
But there’s one thing that trumps all others when it comes to marketing and promotion of your
In fact it’s the #1 thing that you should focus on before you even think about beginning a marketing campaign.
What is that #1 thing?
Your Target Audience Is The #1 Most Important Element of ANY Marketing Campaign!
Read that again because it’s vital to your success. And it’s the thing that so many people get wrong right out of the gate. And then they wonder why they’re promotions are failing and why their
is not growing.
Here’s the reason it’s so crucial, and it can be summed up by a question that the late great marketing legend Gary Halbert used to pose to his audiences and seminars and speaking engagements. Here’s a little excerpt from one of his infamous newsletters where he recounts this:
“As you may or may not know, every once in a while I give a class on copywriting and/or selling by mail. During these classes, one of the questions I like to ask my students is: “If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”
The answers vary. Some of the students say they would like to have the advantage of having superior meat from which to make their burgers. Others say they want sesame seed buns. Others mention location. Someone usually wants to be able to offer the lowest prices.
And so on.
Whatever. In any case, after my students are finished telling me what advantages they would most like to have, I usually say to them something like this: “O.K., I’ll give you every single advantage you have asked for. I, myself, only want one advantage and, if you will give it to me, I will (when it comes to selling burgers) whip the pants off all of you!”
“What advantage do you want?” they ask.
“The only advantage I want,” I reply…
A Starving Crowd!”
So with these wise words from Halbert, you can clearly understand where he would have the advantage. But so many people, when crafting their ads don’t think about anything but the message. But they don’t even know who their crafting a message for. And how do you craft a message to nobody?
That would be like writing a very personal letter, but not knowing who you’re writing it to. Would you do that? So then why would you put together a marketing campaign without knowing who you’re marketing it to?
That’s why when crafting a message it’s vital to first find a market and then craft your promotion to aim directly at that market. Once you do that then half the battle is over. Once you’ve found your market, and discovered what they TRULY want, then you can craft the message specifically for them showing them exactly how your
opportunity and/or products can and will provide them exactly what they’re looking for.
For instance you would talk to women differently than you would talk to men because they’re usually interested in different things, and have different concerns.
Drilling differently you would speak to mothers differently than women who have no children. The same goes with fathers as compared to men with no children.