If you’re actively trying to build a
home business opportunity
in network marketing then you know that it’s important that you continuously get prospects. What’s also vital is that you get those prospects into your downline, and into your business.
But this is where the problem comes in and some people may know how to do one of these two things better than the other, but others may not know how to put the two together in order to build their home business to the level that they truly want it to be.
So I’m just going to show you how the work flow process needs to be.
The first aspect is collecting the prospects/leads into your marketing funnel. Now if you’re having trouble with this or if you’re not getting very good conversion rates, then it’s very likely that you’re not targeting the right people.
If you’ve been anywhere near this industry, then you know that attraction marketing is the Buzz Word that everyone throws around these days.
Simply put, attraction marketing means targeting your message ONLY to the people who are interested in it. You get these people coming to you and instead of having to go out and canvas the virtual neighborhood. This is critical and the guy most responsible for getting this out to the world is the marketing genius Dan Kennedy.
Online, this needs to be done with a system. This system must have tools to move people along each part of the process, and if you’re offering a home business network marketing opportunity, then that process needs to be done pretty precisely to see consistent sign ups into your business.
Here are the 4 Steps for Getting Prospects into Your Network Marketing Business Downline…
Step 1) Creating bait… Basically it’s a lot like fishing, so you have to a) go where the fish are, and b) give them exactly what they want.
Online (even offline really, it’s just presented and delivered differently) that bait is information. But not just information but relevant information that people can use to get closer to the result that they’re looking for. So if you’re trying to attract people who are interested in a
home business opportunity,
a good piece of bait is a report, or audio report, or even video giving them highly useful information on running a home business, or making a home business more successful.
Step 2) Capture Their Information… Before you give them this bait you want to make them jump through a hoop. This hoop is leaving you their information so that you can contact them again. Online this means getting them to leave you at least their name and email address, and more info if possible like a physical address and telephone number.
This makes it possible for you to now contact them over and over again, instead of the one shot deal that most of your competition are limiting their marketing efforts to.
Step 3) Give them Value and Build Credibility… So what you don’t want to do is just keep hitting people over the head with a marketing message day after day. Therefore you have to keep your credibility and keep giving them valuable information. This let’s them know that you’re out to actually help them, and see them succeed.
Of course you’re gently swaying them to realize that you’re the person that they’re going to HAVE to partner with, and learn from, if they’ve got any chance of succeeding with a network marketing business opportunity. But you do this subtly, and let them figure this out themselves, instead of you telling them out right.
This also means you have to be accessible. Someone wanting to start a home business, especially in the network marketing industry, needs to know that you’ll be there to help them when they need that. If you display that before they’ve even joined, then logic will tell them that once they’re on your team, you’ll really be there for them.
Step 4) Sign ‘Em Up! This is the most fun part. The reality is that if you’ve done the first 3 steps correctly, then this part is the easiest part. Basically they’ll almost be begging you to work with them. If they’re not begging then you MUST improve Steps 1 – 3 until they are.
Now of course this is just a blueprint sort of run down on how to get started with the process. If you really want to get some more detailed information on how to be successful with your
home business opportunity
then it’s time to step it up!